About Michelle Tulande
I'm a marketing and creative leader who's spent the last decade helping mission-driven brands figure out who they are and then making sure that identity shows up consistently everywhere, from a rebrand rollout to a single Instagram caption.
Most recently, I led creative and social direction for Miami Herbert Business School's brand refresh: coordinating and casting photoshoots, shaping the visual approach through creative brainstorming, and rolling the new identity out consistently across every channel, plus personally training students to help carry it forward. Content I've produced organically has gone on to outperform paid campaigns across the board.
I care about the strategy as much as the craft. I like being in the room for the "why," then staying hands-on enough to shoot the photo, write the caption, and check the analytics the next morning.
Fast Facts
Chronically Online
Myers-Briggs ENFP | The Campaigner
Born and raised in Miami, Florida
Colombian roots
Traveled to 25 countries
Puzzles with 1,000 pieces only