About Michelle Tulande

I'm a marketing and creative leader who's spent the last decade helping higher-ed and mission-driven brands figure out who they are and then making sure that identity shows up consistently everywhere, from a rebrand rollout to a single Instagram caption.

Most recently, I led creative and social direction for Miami Herbert Business School's brand refresh: coordinating and casting photoshoots, shaping the visual approach through creative brainstorming, and rolling the new identity out consistently across every channel, plus personally training students to help carry it forward. Content I've produced organically has gone on to outperform paid campaigns across the board, including a single post that reached 350,000+ engagements, 99.6% of them from people who'd never engaged with the page before.

I care about the strategy as much as the craft. I like being in the room for the "why," then staying hands-on enough to shoot the photo, write the caption, and check the analytics the next morning.