Below is an example of one of the most successful social media campaigns I executed alongside my team at Florida International University(FIU).
The What
The #RepFIU campaign is an ongoing social media campaign that focuses on promoting FIU-branded items sold at the university and through outside vendors like Martha of Miami online shop, Target, Walmart, Costco and Publix to increase university royalties.
The Goal
The end goal of the #RepFIU social media campaign was to raise awareness of FIU and build affinity among students, alumni, faculty and staff through the promotion of FIU-branded items.
The Strategy
The #RepFIU campaign was promoted on the flagship university Instagram, Twitter, Facebook and LinkedIn. We took an organic approach that included giveaways, branded photos and videos, influencer activations, organic product placement and user-generated content.
The Results
