The What
As Assistant Director of Marketing & Communications at the University of Miami Herbert Business School, I led creative direction and execution for a full organizational rebrand, from visual identity through channel rollout, and continue to direct the school's social and content strategy.
The Goal
Build a cohesive, recognizable brand identity across every digital touchpoint, and roll it out in a way that earns buy-in from four very different audiences: faculty, students, alumni, and staff, without losing momentum or consistency along the way.
